Cambridge United unveil three new club crest designs

Cambridge United have unveiled three potential designs for a new club crest.

The quest for a new club crest has been taking place for over a year, beginning with the initial consultation period in summer 2023.

A proposed design was released in September 2023, but after considering the feedback from fans, the club decided not to pursue design, and teamed up with a new designer.

In July 2024, three different crest designs were unveiled, and supporters are being given their chance to have their say in a public consultation.

Cambridge United CEO Alex Tunbridge:

"There are three proposed designs that are all different, but all representing the club and our city past and present in unique ways.

"We want to provide fans with the opportunity not only to see these crests and let us know what they think, but to also allow them to engage with us face-to-face via public events throughout the upcoming month."

Direction 1 - Evolution, credit Cambridge United

Direction 2 - Abbey Inspired, credit Cambridge United

Direction 3 - Book and Ball, credit Cambridge United

Fans will have the opportunity to provide feedback on the designs and register their preference, in the form of a number of consultation events, and an online survey will also be issued on Monday 5 August 2024.

The club have said the feedback will be analysed, appropriate refinements will be made, and a final design will be selected to will be used from the 2025/26 season.