One of Cambridge's best loved free music and arts events won't take place in 2025.
Strawberry Fair sees around 30,000 people descend on Midsummer Common in Cambridge every year.
Star Radio understands costs 'have doubled' which has impacted on the running of the event.
The fair is rooted in history, with the first being held in 1974 by a band of Cambridge University students.
The event went virtual in 2020 and 2021 due to the coronavirus pandemic and in June 2024, celebrated its 50th anniversary.
A statement from the Strawberry Fair organising committee said:
"For 50 years Strawberry Fair has marked the beginning of summer in Cambridge. It is with great regret that the Strawberry Fair organising committee is announcing that Strawberry Fair will not go ahead in 2025.
"This is due to rapidly increasing costs in recent years, which have not been matched by increased income, leaving the Fair running an unsustainable deficit.
"The committee intends to spend this year reassessing the Fair’s business model and fundraising, so that the event can return in 2026".